Heated tobacco products

What are heated tobacco products?

A cigarette has to be lit in order to be smoked. It burns at 600°C at the tip, but can reach above 800°C during a puff. It is the action of burning or the presence of combustion / fire that causes a lot of inconveniences for our legal age adult smokers - such as cigarette smoke smell on and around them, cigarette smoke and ashes flying around. 

On the contrary, PMI’s heat-not-burn device IQOS heats processed tobacco at temperatures of up to 350°C, releasing tobacco flavor with no fire, no ash, and no cigarette smoke. By heating instead of burning the tobacco, the IQOS tobacco heating system doesn’t create smoke and produces less smell compared to cigarettes. It is important to note that this product is not risk free and is addictive. 

What are heated tobacco products?

Heated tobacco products, or heat-not-burn products, do exactly what their name suggests: they heat tobacco instead of burning it.  

There are many heat-not-burn products out there, but IQOS is the brand with the number one heated tobacco product in the world**. Equipped with innovative HeatControl™ Technology, IQOS heats tobacco up to 350°C without burning it. This delivers a high quality tobacco experience, without any fire or ash and with less lingering smell on your hands, hair and clothes than cigarettes. 

**Source: PMI global estimate of total In-Market Sales of Heated Tobacco Units as of December 2019 (excluding China and US). 

IQOS heat-not-burn devices

Currently, there are three IQOS devices available in two different formats. The first version has two main components – a holder and a charger. The second type is an integrated, all-in-one device which combines the holder and the charger. IQOS is for adults who would otherwise continue to smoke or use other nicotine products. 

Within the first category is our most advanced IQOS device yet, the IQOS 3 DUO. The IQOS 3 DUO holder provides two consecutive tobacco experiences without the need to recharge the holder and 20 tobacco experiences overall before the need to recharge the pocket charger. It’s equipped with our fastest charging holder to date (only 1 minute and 50 seconds to the first use) and comes with over 1000 customization options, thanks to our wide range of IQOS accessories.

The IQOS 2.4 Plus is our classic, yet revolutionary heat-not-burn device. It features an intuitive, user-friendly design and offers 20 tobacco experiences in one charge of the pocket charger.

The second version, the IQOS 3 Multi, is an integrated product that combines the holder and charger. The all-in-one pocket size device offers 10 back-to-back HEETS™ experiences before needing to recharge. It’s lightweight and portable with a wide range of customization options which help IQOS legal age users (21+) make it uniquely theirs. 

Compare all IQOS devices

How do IQOS heat-not-burn devices work?

All IQOS heat-not-burn devices work in the same way: first, insert the HEETS™ stick into the holder. Next, push a button to turn on the heater and then puff on the heated tobacco stick. Once the HEETS™ stick is finished, simply remove it from the holder and dispose of it. 

Our commitment to high quality

Providing IQOS legal age users (21+) with a high-quality tobacco experience is our key focus and the way we prepare tobacco is what makes the difference. The tobacco inside every HEETS™ is specially prepared using a unique patented processing method called ‘cast leaf process,’ necessary to optimize the tobacco for heating. In this process, tobacco leaves of the highest quality are grounded into powder and then reconstituted into tobacco sheets. These sheets are crimped and made into a tobacco plug which, when combined with all the other parts, creates a HEETS™ stick.  

HEETS™ tobacco sticks for IQOS devices provide taste experience close to a cigarette and come in different tobacco flavors ranging from rich to refined, including tobacco with menthol and new aromatic blends. We’re sure that among our HEETS™ selection, each IQOS legal age user (21+) will discover the HEETS™ flavor that matches their taste. 

Explore the IQOS 3 DUO Device