Important information about IQOS

PMI offers a variety of quality, scientifically substantiated smoke-free products that are much better choices than continued smoking. Our vision is that our smoke-free products will one day replace cigarettes.

  • Cigarette smoking causes serious diseases and is addictive. Without question, the best decision any smoker can make is to quit tobacco and nicotine use altogether.
  • PMI’s smoke-free products are for adults 21+ who would otherwise continue to smoke or use other nicotine products.
  • We do not offer PMI’s smoke-free products to people who have never used tobacco or nicotine products or who have quit using tobacco and nicotine products. Our smoke-free products are not an alternative to quitting and are not designed as cessation aids.
  • Minors below 21 years old should not use heated tobacco products. 

Please read more about Good Conversion Practices for PMI’s smoke-free products below*.


Safety Warnings & Instructions

Tobacco and Nicotine

  • HeatSticks contain nicotine, which is addictive. 
  • IQOS and HeatSticks are not risk-free. The best way to reduce tobacco-related health risks is to quit tobacco and nicotine use altogether. 
  • Some users of IQOS and HeatSticks reported experiencing abdominal pain, chest pain, choking sensation, cough, difficulty breathing, dizziness, dry mouth, dry throat, gingivitis, headache, malaise, nasal stuffiness, nausea, mouth irritation, palpitations, throat irritation, and vomiting. 
  • Nicotine-containing products should not be used by people who have or are at risk of heart disease, are diabetic, are epileptic, or are experiencing seizures. 
  • Nicotine-containing products should not be used during pregnancy or while breast-feeding.  If you are pregnant, breast-feeding, or think you may be pregnant, you should quit tobacco and nicotine use altogether. 
  • Stopping smoking or switching to IQOS and HeatSticks or other nicotine-containing products may require the adjustment of the dosing of certain medicines (e.g. theophylline, clozapine, ropinirole). 
  • If you have questions about whether you should use IQOS and HeatSticks given an existing health condition, consult a health care professional.

Exclusive Use of HeatSticks.

  • Only purchase IQOS and HeatSticks from your local or online IQOS stores or other authorized retailers.
  • Only use IQOS with HeatSticks. Never use IQOS with a cigarette or similar products that are not approved for usage with IQOS.  Doing so may result in injury.
  • Do not modify HeatSticks in any way or add any substance to HeatSticks.  Doing so may result in injury. 

Prior to use of a product, users should read the full Safety Warnings & Instructions, which contain important safety information about the use of the product.  

Safety Warnings & Instructions for IQOS 2.4+

Safety Warnings & Instructions for IQOS 3 Multi

Safety Warnings & Instructions for IQOS 3 DUO

Please read more on important information in FAQ here

You will find consumer communication around the website that come from the following sources:

Studies* showed that the satisfaction of those who switched completely to IQOS is comparable to those who continued to smoke cigarettes.

* Source: 3 month clinical studies conducted in US and Japan with 160 adult smokers each under real conditions (ambulatory). 

Good Conversion Practices for PMI’s smoke-free products

    1. Cigarette smoking causes serious diseases and is addictive. Without question, the best decision any smoker can make is to quit tobacco and nicotine use altogether.
    2. PMI’s smoke-free products are for adults at least 21 years old and above who would otherwise continue to smoke or use other nicotine products.
    3. We do not offer PMI’s smoke-free products to people who have never used tobacco or nicotine products or who have quit using tobacco and nicotine products. Our smoke-free products are not an alternative to quitting and are not designed as cessation aids.
    4. PMI’s smoke-free products are not risk free and contain nicotine, which is addictive. Switching to a smoke-free product is, however, a much better choice than smoking.
    5. We support our adult smoke-free product users in their journey to full conversion through education and guidance.
    6. For consumers to experience the benefits of smoke-free products, they must switch completely and abandon smoking permanently.
    7. Persons under 21 years old should not use electronic nicotine / non-nicotine delivery systems or heated tobacco products in any form.
    8. Pregnant women, diabetics and people with heart problems should not use any tobacco or nicotine product.

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