White IQOS 3 DUO charger and holder on picnic table with documents and coffee

Discover the benefits of IQOS

Why adult smokers are considering IQOS as alternative to smoking.

IQOS does not produce Tar*

*Tar is the residue from smoke after a cigarette has burned. IQOS does not produce tar because it heats tobacco instead of burning it. It generates an aerosol residue that is fundamentally different from “Tar”.

IMPORTANT INFORMATION: Although IQOS does not produce tar, IQOS is not risk free, and delivers nicotine which is addictive.

IQOS doesn't burn tobacco

IQOS heats tobacco instead of burning it, so it doesn't produce fire, ash or smoke.

IMPORTANT INFORMATION: IQOS is not risk free, it delivers nicotine which is addictive.

IQOS does not produce high amounts of carbon monoxide.

IQOS doesn’t burn tobacco, producing on average 98% less carbon monoxide (CO) than others.

IMPORTANT INFORMATION: This does not mean IQOS is risk-free.

Get closer to your loved ones.

As IQOS produces less smell, it is less likely to bother people around you. IQOS leaves less lingering smell on hands, hair and clothes than cigarettes.

IMPORTANT INFORMATION: IQOS is not risk-free.

Sunlight shining on a brilliant gold IQOS holder in someone's right hand, charger in left

Stellar blue IQOS 3 DUO holder and charger

Person's hands holding a white IQOS 3 DUO in one, the charger in the other

HEATED TOBACCO, NOT TO BE BURNT

IQOS delivers real tobacco taste experience without the smoke, ash and fire.

Experience IQOS

Heating technology.

From initial concept to reality, each element of IQOS is carefully crafted to offer heated tobacco experience.

IQOS HeatControl™ Technology is the heart of IQOS, responsible for heating tobacco and not burning it, to precise temperatures up to 350C. Experience real tobacco flavour, heated and not burnt.

Discover heating technology