Discover IQOS.

Hands holding a turquoise IQOS Originals One heated tobacco device.

If you’re an adult smoker looking for alternative to continued smoking, IQOS is here to support you on your journey. Just like the 12.7 million adult IQOS users around the world* who are already on that same journey.

By offering a modern twist on the classic taste of tobacco, IQOS is at the forefront of science to help make real change a reality.

* PMI Financials or estimates (excluding Russia and Ukraine), IQOS user panels and PMI Market Research. Status as of March 2022

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IQOS holder in one hand, the charger in the other

*Tar is the residue from smoke after a cigarette has burned. IQOS does not produce tar because it heats tobacco instead of burning it. It generates an aerosol residue that is fundamentally different from “Tar”.

IMPORTANT INFORMATION: Although IQOS does not produce tar, IQOS is not risk free, and delivers nicotine which is addictive.

Man at event with IQOS holder in hand

IMPORTANT INFORMATION: IQOS heats tobacco instead of burning it, so it doesn't produce fire, ash or smoke. IQOS is not risk-free.

IQOS does not produce high amounts of carbon monoxide.

IQOS doesn’t burn tobacco, producing on average 98% less carbon monoxide (CO) than others.

IMPORTANT INFORMATION: This does not mean IQOS is risk-free.

Heated Tobacco

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I IQOS because...

Discover the reasons why millions of adult smokers around the world have chosen IQOS.

*Although IQOS does not produce tar, IQOS is not risk-free, and provides nicotine which is addictive.

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