If you’re an adult smoker looking for alternative to continued smoking, IQOS is here to support you on your journey. Just like the 12.7 million adult IQOS users around the world* who are already on that same journey.
Discover the benefits of IQOS
*Tar is the residue from smoke after a cigarette has burned. IQOS does not produce tar because it heats tobacco instead of burning it. It generates an aerosol residue that is fundamentally different from “Tar”.
IMPORTANT INFORMATION: Although IQOS does not produce tar, IQOS is not risk free, and delivers nicotine which is addictive.
IMPORTANT INFORMATION: IQOS heats tobacco instead of burning it, so it doesn't produce fire, ash or smoke. IQOS is not risk-free.
IQOS does not produce high amounts of carbon monoxide.
IQOS doesn’t burn tobacco, producing on average 98% less carbon monoxide (CO) than others.
IMPORTANT INFORMATION: This does not mean IQOS is risk-free.
I IQOS because...
Discover the reasons why millions of adult smokers around the world have chosen IQOS.