IQOS is a device that is specifically engineered to heat tobacco rather than burning it. IQOS heats real tobacco, not liquid so IQOS gives a taste of natural tobacco without fire, smoke and ash.
IMPORTANT INFORMATION: IQOS is not risk free and delivers nicotine which is addictive.
Discover the reasons why millions of adult smokers around the world have switched to IQOS*
Better not burnt
Vape vs IQOS
No smoke
*Source: PMI Financials or estimates, IQOS user panels and PMI Market.
Status as of March 2020. Exclusive Heat-Not-Burn users that are using HeatSticks for more than 70% of their past 7 days consumption.
IMPORTANT INFORMATION: IQOS is not risk free
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* Available on selected cities
Your IQOS devices comes with 12 months warranty
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Care you can count on,
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Care you can count on,
privileges to inspire you.
Access our personal coaches for support on how to get the best use from your IQOS.
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Accidental damage cover, rapid replacement and international assistance.
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