Better Alternative

IQOS is an innovative technology for heating tobacco, not burning it to give it a taste of natural tobacco without fire, smoke and ash.

BENEFITS

No cigarette smoke smell

Because IQOS heats tobacco rahter than burning it, there is no cigarette smoke smell.

HEATED TOBACCO VS. E-CIGARETTES

IQOS is not an electric cigarette. IQOS is a device that is specifically engineered to heat tobacco rahter than burning it. The tobacco used inside the HEETS stick is real tobacco which contains nicotine naturally.

On the other hand, electric cigarette heats a liquid containing nicotine. Different from IQOS, electric cigarette doesn't use real tobacco. But, electric cigarette also doesn't generate ash nor smoke.

NO SMOKE

Because IQOS heats tobacco rather than burning it, there is no combustion, no smoke and no ash.

IQOS 3 DUOS

Our latest version with two consecutive uses without IQOS holder charge in between.

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IQOS 3 MULTI

Our all-in-one, pocket size, heat-not-burn device. Enjoy 10 back-to-back, uninterrupted tobacco moments.

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IQOS 2.4 PLUS

Classic, intuitive and user- friendly.

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Make it Yours

Customize it as you want it by leveraging on the variety of color mix and discovering our wide range of accessories.

PERSONALIZE YOUR IQOS
IQOS HeatControl ™ heating mechanism

IQOS science & technology

State of the art technology and pioneering science is the backbone of IQOS. Through IQOS HeatControlTM Technology we are able to heat tobacco up to 350°C, without burning it.

GET THE FACTS ABOUT IQOS

Designing a smoke-free future

After thousands of years of burning tobacco, we have made it our mission to give adult smokers who would otherwise continue to smoke, access to better alternatives

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IQOS technology experts