Better Alternative

IQOS is an innovative technology for heating tobacco, not burning it to give it a taste of natural tobacco without fire, smoke and ash.


No cigarette smoke smell

Because IQOS heats tobacco rahter than burning it, there is no cigarette smoke smell.


Because IQOS heats tobacco rather than burning it, there is no combustion, no smoke and no ash.

Designing a smoke-free future

After thousands of years of burning tobacco, we have made it our mission to give adult smokers who would otherwise continue to smoke, access to better alternatives

IQOS technology experts