IQOS is an alternative to cigarettes. Thanks to IQOS HeatControl™ technology, IQOS heats tobacco instead of burning it.
Nicotine is addictive, but it is the other chemicals emitted when a cigarette burns which are the main cause of smoking-related diseases.
IQOS heats tobacco instead of burning it, and emits 95% less harmful chemicals compared to cigarettes.*
IMPORTANT INFORMATION: It does not necessarily equal a 95% reduction in risk, IQOS is not risk-free.
* “95% less” represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette.
These both alternatives to cigarettes emit vapor instead of smoke.
IQOS emits 95% less harmful chemicals compared to cigarettes.*
A better choice compared to continued smoking.
IMPORTANT INFORMATION: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.
* “95% less” represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette.
"Tar" is the residue from smoke after a cigarette is burned.
IQOS does not produce tar because it heats tobacco instead of burning it. It generates an aerosol residue that is fundamentally different from “Tar” and consists of significantly lower levels of harmful chemicals*.
Switching completely to IQOS is less harmful than continuing to smoke**.
IMPORTANT INFORMATION: The absence of tar does not mean that IQOS is risk free. IQOS provides nicotine which is addictive. Only for use by adults who would otherwise continue to smoke or use nicotine products.
* Average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to cigarette smoke.
** Source: Based on the totality of evidence available for IQOS in comparison with continuing to smoke.
State of the art technology and pioneering science is the backbone of IQOS. Through IQOS HeatControl™ Technology we are able to heat tobacco up to 350°C, without burning it.
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