Discover advantages of IQOS.

Do you know that IQOS heats tobacco instead of burning it?

IQOS emits 95% less harmful chemicals compared to cigarettes.*

A better choice compared  to continued smoking.

IMPORTANT INFORMATION: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free. 

* “95% less” represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette.

Do you know why IQOS does not produce "tars"?

"Tar" is the residue from smoke after a cigarette is burned.

IQOS does not produce tar because it heats tobacco instead of burning it. It generates an aerosol residue that is fundamentally different from “Tar” and consists of significantly lower levels of harmful chemicals*.

Switching completely to IQOS is less harmful than continuing to smoke**.

IMPORTANT INFORMATION : The absence of tar does not mean that IQOS is risk free. IQOS provides nicotine which is addictive. Only for use by adults who would otherwise continue to smoke or use nicotine products.

* Average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to cigarette smoke.
** Source: Based on the totality of evidence available for IQOS in comparison with continuing to smoke.

Cigarettes produce high amounts of carbon monoxide. IQOS doesn’t.

Cigarettes burn tobacco, which produces high amounts of carbon monoxide.

IQOS doesn’t burn tobacco, producing on average 98% less carbon monoxide (CO) and significantly lower levels of other harmful chemicals compared to cigarettes.*

Switching completely to IQOS is less harmful than continuing to smoke**.

IMPORTANT INFORMATION : This does not mean a 98% reduction in risk. IQOS is not risk free and provides nicotine which is addictive. Only for use by adults who would otherwise continue to smoke or use nicotine products.

* Source: We measured the levels of certain harmful chemicals prioritized for reporting by renowned public health organizations, and these are reduced on average by 95% compared to the smoke of a cigarette (nicotine excluded).
** Source: Based on the totality of evidence available for IQOS in comparison with continuing to smoke.

Do you know why IQOS is a better alternative?

IQOS heats tobacco instead of burning it, producing on average 95% less harmful chemicals compared to cigarettes*.

Switching completely to IQOS is less harmful than continuing to smoke**.

IMPORTANT INFORMATION : It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free and provides nicotine which is addictive. Only for use by adults who would otherwise continue to smoke or use nicotine products.

* Source: "95% less" represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F).
** Source: Based on the totality of evidence available for IQOS in comparison with continuing to smoke.