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We choose better together.

Home is where the smoke isn’t. With IQOS, you get an alternative to cigarettes that delivers taste and satisfaction without fire or ash.

IQOS emits 95% less harmful chemicals compared to cigarettes.*

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IMPORTANT INFORMATION: it does not necessarily equal 95% reduction in risk. IQOS is not risk-free. 

*”95% less” represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F).

Unlike cigarettes, IQOS has no lit end or second-hand smoke.

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IMPORTANT INFORMATION: IQOS is not risk-free.

Most smokers who switch to IQOS completely quit cigarettes.*

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*Source: PMI Financials or estimates, IQOS user panels and PMI Market Research.

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Discover IQOS.

It's time to make a change. To become part of a global IQOS community. To join millions of smokers across the globe who've already made the switch to IQOS.*

Learn more

* PMI Financials or estimates, IQOS user panels and PMI Market Research. Status as of March 2020. IQOS users who have completely quit cigarettes and for whom PMI HeatSticks represent at least 70% of their past 7-day heated tobacco consumption.