Get ready for the new IQOS CLUB

IQOS CLUB is about to become even more personalised, offering a new way to earn rewards tailored just for you. Stay tuned, because something big is coming where you can unlock a new world of exclusive rewards and experiences. It's worth the wait.

Frequently asked questions

What is the new IQOS CLUB?

The new CLUB is a badge-based loyalty program, where you earn badges by completing specific actions, such as participating in IQOS programs, consuming content on iqos.com, or exploring IQOS services and events to unlock rewards.

What are the changes in IQOS CLUB?

Instead of collecting points, the new badge-based system has you earning badges to unlock rewards and benefits.

What happens to my existing IQOS CLUB points?

Your existing points as of date February 8, 2026 will be moved to a Legacy badge where you will be able to redeem your points at our 3rd party partners similar to the old CLUB mechanics

What are the IQOS CLUB badges? How do they work?

An IQOS CLUB badge is a recognition you earn by completing specific actions within the loyalty program. For example, you might earn a badge by making a purchase, participating in an event, or completing a certain task. Once you earn a badge, rewards or privileges are unlocked.

Why is my action not reflected in my IQOS CLUB account?

It can take up to 48 hours for your action to be reflected.

Why can’t I see my IQOS CLUB badge on the website?

If you believe you’ve earned a badge, but it’s not shown on your account, try these steps:
1. Double-check the eligibility period for the badge. Some badges have specific start and end dates.
2. Make sure you’ve completed all required actions. Certain badges, especially higher-level ones, might have additional criteria.
3. Ensure your account is synced; try logging out and logging back in.