IQOS is a better alternative to smoking because it heats tobacco instead of burning it. It gives you a real tobacco taste without fire, ash or cigarette smoke, and less smell than cigarettes. IQOS emits on average 95% lower levels of harmful chemicals compared to cigarettes.* Switching completely to IQOS presents less risk to your health than continuing to smoke. Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free. IQOS is not risk-free. It delivers nicotine, which is addictive. * Compared to the smoke of a reference cigarette (3R4F). It does not necessarily equal a 95% reduction in risk. If you’re thinking about the health effects of smoking, your best option is to quit tobacco and nicotine altogether.