Jul 19, 2021

Getting it right, together.

Due to a new EU directive, our HEETS packaging will soon feature a new symbol, indicating that the filter of HEETS tobacco sticks contains plastic. This means, that for environmental reasons, the filter should not be carelessly discarded.
This does not affect the composition or taste of HEETS.

Why does the filter contain plastic?

The filter is made of a bioplastic, because this material has the most efficient filtering properties.
It is often used in filters for tobacco products. To be precise, the HEETS filter is made of three parts:
• The mouthpiece and hollow tube are made of cellulose acetate.
• The cooling segment is made of a biopolymer based on corn starch.

The HEETS filter is non-toxic, odorless, neutral in taste and fire retardant.
Nevertheless, Philip Morris is already conducting intensive research into new, even better alternatives.
For more information, visit IQOS.com.

 

How to dispose of HEETS tobacco sticks?

Although HEETS filters are made of a bioplastic, biodegradation takes up to 15 years. That’s why tobacco sticks should not be disposed of in your organic waste bin.
If you're not at home, you should put your used HEETS tobacco sticks back in the packaging or dispose of them in a residual (non-recyclable) waste bin.
At home, you should put the tobacco sticks in your residual waste.

Are HEETS biodegradable?

HEETS filters are biodegradable. However, it takes so long for them to break down, that it’s not recommended to dispose of them in the organic waste bin. Instead we recommend that you dispose of them in a normal residual waste bin.

The tobacco, paper and PLA (a bioplastic made of an organic substance) in HEETS are compostable. HEETS also contain cellulose acetate, which is a bioplastic, made of wood cellulose.

For several years Philip Morris has been conducting research into other filter materials with a smaller environmental impact. However, we have not found any better alternatives to cellulose acetate so far. We will, of course, investigate any new materials and processes as soon as they emerge.