What is the difference in heat-not-burn devices?
Heated tobacco devices are also called heat-not-burn devices because of the fact that they heat tobacco instead of burning it. Essentially, the two terms - heated tobacco and heat-not-burn - are interchangeable.
At the heart of our IQOS heated tobacco devices are sophisticated electronics that heat specially designed tobacco sticks called HEETS. Since IQOS heat-not-burn devices are battery-powered, they need to be charged regularly, just like you would charge a smartphone. Once the IQOS heated tobacco device is ready, a HEETS tobacco stick is inserted into the device. By pushing a button to begin the heating process, an IQOS legal age user can then inhale the vapor that is released. The HEETS tobacco stick heats up to a significantly lower temperature than a cigarette, which is being burned. Once the experience is over, the used tobacco stick can be removed from the device and disposed of in a bin.
Since the tobacco is heated and not burned, IQOS emits 95% less harmful chemicals compared to cigarettes.¹ Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.
The IQOS heat-not-burn technology
From thought to reality, each element of IQOS is carefully crafted.
IQOS HeatControlTM Technology is the heart of the product. Designed in Switzerland, it is responsible for heating tobacco, without burning it.
The ceramic blade inside IQOS, which has gold and platinum tracks, heats the tobacco inside the HEETS to a specific temperature. So IQOS adult users get the experience of the real tobacco in the tobacco stick, with no cigarette smoke, no ash and with less smell than cigarettes, which get burned by a significantly higher temperature.