Discover IQOS ILUMA.

Our best heated tobacco devices ever with revolutionary induction technology. For tobacco enjoyment like never before.

The IQOS ILUMA generation heated tobacco devices gently heat the tobacco inside the TEREA tobacco sticks with the revolutionary SMARTCORE INDUCTION SYSTEM™. Innovative, with, for the first time, no tobacco residue and no need for cleaning.

IQOS ILUMA PRIME

Stylish.
Innovative.

Tobacco enjoyment at the highest level.

Buy IQOS ILUMA PRIME

IQOS ILUMA

Iconic.
Advanced.

Iconic design meets advanced technology.

Buy IQOS ILUMA

An IQOS ILUMA charger on blue background. The charger is open and shows the IQOS ILUMA holder with an inserted TEREA heat stick

IQOS ILUMA ONE

Compact.
All-in-One.

No interim charging. Ideal for on the go.

Buy IQOS ILUMA ONE

An IQOS ILUMA ONE device on red background

IQOS ILUMA and TEREA tobacco sticks are the perfect combination of real tobacco and revolutionary technology. For next level tobacco enjoyment, with no cleaning required.

What are TEREA tobacco sticks?

TEREA tobacco sticks were specially developed for IQOS ILUMA. They offer you a unique tobacco variety, as you already know from HEETS: from intense and toasted to fine and soft. Find the exact tobacco flavor you like.

Discover TEREA

TEREA tobacco sticks are exclusively intended for use with IQOS ILUMA. Do not use TEREA tobacco sticks with previous IQOS heated tobacco devices (ORIGINALS or older) as this may cause damage to the device. IQOS ILUMA cannot be used with HEETS tobacco sticks. TEREA tobacco sticks contain sharp metal parts that can cause serious injuries if swallowed.

Do not disassemble TEREA tobacco sticks, never swallow them and always keep them out of the reach of children. Do not insert the IQOS ILUMA Holder into chargers of previous IQOS heated tobacco devices and vice versa. You can find more information here.

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IQOS ILUMA Holder with TEREA tobacco stick

Do you know anyone who has switched to IQOS?

If you switch too, you’ll get a 20 € discount^* with an IQOS friends code of IQOS users.

Request friends code

Discover IQOS ILUMA

^* Only for adult smokers. Only for new customers. €20 discount on an IQOS ILUMA of your choice if you buy directly. Only redeemable with your IQOS friends code on IQOS.com, in IQOS stores or with IQOS sales experts.