IQOS in white, holder in right hand, charger in left

Discover why IQOS is a better choice than continued smoking.

Why adult smokers are switching from smoking to IQOS.

Cigarette filter with brown combustion stains compared to IQOS HEETS stick in IQOS 3 DUO holder with no equivalent stain.

Burning a cigarette generates smoke and tar. This is not the case with IQOS. Why?

IQOS heats tobacco instead of burning it. It generates a tobacco vapor that is fundamentally different from cigarette smoke and which contains significantly less harmful chemicals.*

Important information: The absence of tar does not mean that IQOS is risk free.

*Average reductions in the levels of a range of harmful chemicals (excluding nicotine) compared to cigarette smoke.

IQOS testimonial

“I am using IQOS. I can now use IQOS at home or in the car without having everything smelling of cigarette smoke.”

IQOS Legal Age User

Burnt toast compared to IQOS 3 DUO holder

IQOS doesn't burn tobacco

IQOS heats tobacco instead of burning it, so it doesn't produce fire, ash or smoke. This makes IQOS a better choice compared to continued smoking.

IMPORTANT INFORMATION: IQOS is not risk free

IQOS testimonial

"Using IQOS is without a doubt a better experience than normal cigarettes, no smoke smell, and more convenient than a cigarette."

IQOS Legal Age User

IQOS is a better choice compared to continuing to smoke.

IQOS heats tobacco instead of burning it, producing 95% less harmful chemicals compared to cigarettes*.

Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.It delivers nicotine which is addictive. ​

* "95% less” represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette.  See Important Information

Switching from cigarettes to IQOS

IQOS is a better choice than continued smoking. IQOS emits 95% less harmful chemicals compared to cigarettes*. IQOS leaves less lingering smell than cigarettes. 

IMPORTANT INFORMATION: It does not necessarily equal a 95% reduction in risk. IQOS is not risk free.

* "95% less” represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette.  See Important Information

Woman's hand holding an with IQOS 3 DUO holder

Get a closer look

IQOS is a better choice than continued smoking. IQOS produces less smell than cigarettes and leaves less lingering smell on hands, hair and clothes than cigarettes.

IMPORTANT INFORMATION: IQOS is not risk-free.

Sunlight shining on a brilliant gold IQOS device someone's right hand, charger in left
Person's hands holding a white IQOS 3 DUO in one, the charger in the other

HEETS

HEETS with IQOS offer real tobacco taste and experience without the smoke, ash and fire that come from smoking.

Discover HEETS

Heating technology.

From initial concept to reality each element of IQOS is carefully crafted to offer heated tobacco experience. 

IQOS HeatControl™ Technology is the heart of IQOS, responsible for heating tobacco and not burning it, to precise temperatures up to 350 °C. Experience real tobacco taste, heated and not burnt.

Discover heating technology

Close up of couple's hands passing along a brilliant gold IQOS 3 DUO device