IQOS ILUMA WE Limited Edition 2023

Available now on iqos.com, at the IQOS Boutique at Dubai Mall, and at IQOS partners near you.

In the UAE, a cultural oasis is on the rise, bringing people together from all walks of life to progress as one. The IQOS community in the UAE is no different, with thousands of adult IQOS users who chose better by leaving cigarettes behind and progressed towards a better life* for themselves, and their loved ones.

Let's celebrate our ambition to progress together with the launch of the IQOS ILUMA WE Limited Edition. Visit the IQOS Boutique at Dubai Mall, for an immersive experience and make memorable moments – in collaboration with the artist Nassim Nasr.

IQOS ILUMA WE Limited Edition 2023 -Together. Forward.

 *Although not risk free, IQOS is a better choice compared to continued smoking.

Follow us on Instagram at @iqosuae for more about the power of WE.

IQOS ILUMA WE PRIME

The gently flowing colours on the new IQOS ILUMA WE PRIME Limited Edition merge seamlessly creating a modern design.

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IQOS ILUMA WE 

The gently flowing colours on the new IQOS ILUMA WE Limited Edition merge seamlessly creating a modern design.

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IQOS ILUMA WE ONE

The new IQOS ILUMA WE ONE Limited Edition 2023 combines incredible colour and ease-of-use, all in one.

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IQOS ILUMA is designed to be used only with TEREA sticks. Do not use IQOS ILUMA and TEREA sticks with IQOS devices of previous generations, as this may cause damage to your device. Do not ingest or disassemble TEREA sticks. This product contains a sharp metal part that can cause serious injury if swallowed. Keep out of reach of children. Visit Important information.
An IQOS device in a person's hand.

Meet Nassim Nasr

Nassim Nasr is an artist who has made his debut in the UAE 28 years ago. He was determined to transition into the realm of art and explore his vision and passion for creative expression. He is now recognized as a renowned artist with culturally vibrant artwork that is inspired by the UAE’s progress and the people he's encountered along the way. Nassim weaves mesmerizing multi-textured masterpieces as a form of self expression, inspiring reflection, action and progress.

An immersive experience awaits

Today we are collaborating with Nassim Nasr to celebrate our vision with an immersive digital art experience at the IQOS Boutique at Dubai mall for the launch of the IQOS WE Limited Edition.

Join us and experience art inspired by the IQOS WE Limited Edition!

 

Book an appointment

WE EDITION. WE EDITION.